12/12/2023 0 Comments Casino royale signet booksts illustrated cover features an alluring Vesper Lynd with a leering ‘Jimmy’ pouring a drink. Did the Popular Library honchos really believe 007 needed such a nickname to appeal to often folksier Yankee readers?*Ĭ calls the You Asked for It front “a wonderful piece of Bondamania. “Fleming’s suggestions for a new title, The Double-O Agent and The Deadly Gamble, were disregarded, “in favor of You Asked The novel was subtitled ‘Casino Royale’ and made reference to secret agent 007 as ‘Jimmy Bond’ on the back cover” (left). They wanted something different, a replacement that was more in keeping with the tough-guy stories then flooding U.S. (“Apparently, it was feared that American readers would not be able to pronounce ‘Royale,’” quips a piece at ). Two years later, though, when New York-based American Popular Library arranged to release a cheaper, softcover version in the States, the company’s marketing geniuses griped that the name Casino Royale wasn’t sufficiently saleable. The original hardcover edition was brought out in Great Britain back in 1953 by publisher Jonathan Cape. paperback version of Casino Royale, the book that introduced British super-spy James Bond, Agent 007, to the world. You Asked for It was simply the title given to the very first U.S.
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